The Problem

Internet Solutions is an Internet service provider, offering a range of communications services, e-business platforms and broadband. When WSI started working with Internet Solutions, they had a website but it wasn't performing well or giving them the results they needed. Considering that Internet Solutions were providing internet services, it reflected very poorly on their business that the website wasn't reaching their target market and internet users couldn't find them on the search engines.

The problems that Internet Solutions was experiencing can be summed up as the following:

• Lack of visibility on Search Engines for queries about Internet services and solutions
• Minimum traffic which results to internet users not choosing Internet Solutions as an Internet Service Provider.

The Solution

WSI immediately started redesigning the website so that web searchers could navigate through the site with ease and began to implement the WSI Marketing Solution. Pages were optimised for the keywords “Internet Solutions”, which is an extremely competitive term to rank for.

By understanding the target market and what kind of information they were looking for, WSI was able to help Internet Solutions be seen on the search engines.

The Outcome

Within 2 months, WSI was able to get their website ranked first in Google with 536 million competitors and third in Yahoo! with 230 million competitors. These high rankings lead to their target market being able to find the website when they were searching for internet services and solutions and read about their services in a way that was understandable to them

When WSI started to implement the Internet Marketing strategy on the Internet Solutions website, the website was getting approximately 11 000 hits per month. After a year, the website is getting over 69 000 visitors each month.