Background

Dr Cerny is a dentist who runs her own practice in a Johannesburg suburb called Lonehill.  Besides popular dental services such as teeth whitening and restorative dentistry, she is also on the cutting edge of dental technology with new treatments available at an affordable price (medical aid rates 5%).

Although she had an existing website, she was experiencing a number of common problems with professionals who market their services online:

·         Lack of visibility on Search Engines

·         Minimum traffic which is a result internet users not being able to find the websites online

These results lead Dr Cerny to realise that her website wasn’t giving her sufficient return on her investments because having a website does not necessarily mean that it can be found by search engines or that your website is created in a way that appeals to your target market.

The Solution

WSI immediately started redesigning the website so that web searchers could navigate through the site with ease and began to implement the WSI Marketing Solution. With a Search Engine Optimisation strategy, we were able to bring Dr Cerny and her prospective clients together.

The Outcome

Within the first week, eight bookings were made on Dr Cerny’s website. Many first place rankings are achieved within the search engines for queries that are likely to be made by people looking for a dentist or dental services. Within the first month, a total of 25 bookings were made for dental treatments at Dr Cerny’s office.

“My website used to do nothing for me and now it’s like my own personal salesman, doing all the marketing work for me!” – Dr Cerny

The website is now ranked high for numerous search queries and besides attracting the local market, it is also being picked up by international searches.  People coming to South Africa from overseas were able to find the website, read about the different types of services and the dental clinic and book their appointments in advance. One lead came from Ghana, requesting major dental work and booking extended appointments. Other leads (from Canada and the UK) have also made appointments at Dr Cerny’s clinic for when they are planning to come to South Africa for work.

“I highly recommend WSI’s Marketing Strategy for anybody that wants their target market to find them over the internet. People expect to find what they’re looking for on the internet so why not have a 24 hour double of yourself, doing the work for you?” – Dr Cerny

Dr Cerny realised the importance of appearing in a high position on the search engines when people were able to find information about her and book online. WSI is experts at achieve the best results for your website. Whatever your requirements and objectives are, we will improve the positioning of your website on the internet.