Converting Potential Clients Online
What is Conversion?
What exactly is a conversion rate of a website? It is defined as the percentage of visitors who download a report, sign up for a newsletter, make a purchase on your website, or any other goal defined by the business. When wanting to determine the health of your website, you can simply have a look at the current conversion rate of your website. It is thus an extremely important statistic because your marketing Return on Investment (ROI) is measured this way.
Factors Affecting Conversion
Important factors that have an affect (positive or negative) on your conversion rate include the following:
- The website’s overall presentation,
- Its layout, and
- Its design
Some simple reasons customers leave a website thus include broken links, incomplete product information, as well as confusing layouts. It is extremely important that you ensure that the above factors are in a good and working condition. If it is not, the potential clients will presume that you and your company are amateurish, and that you are not serious about doing business. The smallest mistakes on your side can give the customers the wrong idea, with the consequence being that they take their business (and money) to your competition.
Conversion means More Business
By means of improving your conversion rate by just a few percentage points, you will notice a dramatic increase in your revenues. The WSI Website Traffic Conversion Rate Calculator comes in handy here. The combination of a good conversion rate and a lot of website traffic is non negotiable for your company to be successful. Feel free to contact WSI Web Visits for an Internet Marketing Analysis.
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